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Social Media – it isn’t all bad really

Twitter and other Social Media tools have been getting a lot of press recently, not always of the good kind. What with the scandal around ‘that footballer who’s name nobody could say’ and more recently with the riots occurring around England, people who haven’t used the social media tools in question could be forgiven for thinking that Twitter & Facebook are used by gossips and hooligans with nothing better to do with their time than cause trouble.

I reluctantly joined Facebook several years ago as I was becoming increasingly aware of the need to use it as a tool for online engagement (a posh way of saying you want to interact with your customers and web site users). I say reluctantly because I am a naturally private person, I have worked in the IT industry since my days at university and I am very skeptical about data security. Initially I joined using the excuse of it being an experiment for work and swore I would never put any personal data on the site but it wasn’t long before I realised that it was a great way for me to keep in touch with friends, ex colleagues and people I had previously lost touch with from the days before we all had email addresses! I now enjoy sharing tips on great places to go climbing & exploring, holiday photos, and seeing what my friends around the world have been up to. I am very careful with my privacy settings, and I get frustrated at the way Facebook seems to override them, but in general I have accepted that if someone was to get into the Facebook database they would probably be able to work out most of my history including key information such as my mothers maiden name, my address and where I went to school… I have just decided to hope that nobody would wish to!

I tell you this not to scare you about the privacy issues with being on a site such as Facebook but to demonstrate that if something is useful to you, and you are getting something good from it (be it fun, pleasure or business) then often you are going to accept the bad things that go with it. Keeping in touch with my friends around the world is more important to me than the small risk of somebody using my data in a bad way. In the same way Facebook can be used by people who’s moral standpoint I may question, the point is that so can my local pub be used by them – but it doesn’t stop me going there for a pint! In fact my local pub is a great gastro inn and in my opinion is frequented by a far higher caliber of people than the yobs who have been looting the London towns. Never the less I can’t guarantee that one of them wouldn’t be there and I certainly wouldn’t want the place to close just because they had a bad night.

This brings me to Twitter which I joined purely for business reasons; unlike Facebook which I try to guard my ‘friendships’ on closely and keep to real people whom I’ve met, I use Twitter to reach out to new contacts, and have made new friends who I may not have previously met. I’ve only been on Twitter since November 2010, so am a relative novice, but during that time I have witnessed it being used for great social causes. The ability to quickly get the word out about something, and therefore the ability to ask potentially millions of people for advice or help or an opinion, is in itself creating a space where people can share information in a true online community. People share useful information via their blogs and websites, which they then share on twitter; I’ve seen people who have never met sponsor each other for an event because they believe in the cause; and a few months ago I was overwhelmed by the response when I put the word out about a fire at the Scottish Shelter charity’s offices, leaving the charity for homeless people homeless themselves. I was able to pass on so many contacts and potential office spaces it made me proud to be online that day. Unfortunately the press rarely seem to report on this side of Social Networking.

There were calls over the past few days for Twitter/Blackberry/Facebook pages to be shut down to stop the spread of the riots and whilst I totally understand this sentiment, I worry that it shows a complete lack of faith in the majority of our society who are great compassionate beings. The #riotcleanup campaign which resulted in hundreds of people out on the streets helping the residents, businesses and authorities to try and fix the damage caused by a few mindless individuals, shows that Social Media can be used for as much good as it can bad; and the speed at which the social networks policed themselves, trying to minimise the chaos as much as possible was impressive – once everybody had got over the shock that anyone would want to start such atrocities in the first place.

I am generally a glass half full person, I like to see the good in people, and I can’t understand why anybody would want to willfully damage something that belongs to someone else, particularly someone they have never met. I like to think I’m with the majority in this view; and if I’m right then I believe our online networks will continue to do good things, in a quiet and unassuming way, and I salute them for providing the power and passion to come together and clean up when somebody comes along and makes a mess in our back yard.

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Where to begin


For most web projects, whatever their size, they start with a ‘brief’. The brief comes into play at the point where a decision is made to go forward with an idea and someone is sought to help deliver it. It doesn’t matter if the provider is internal or external but some form of communication is needed to make the idea happen and this is where the brief comes in. The brief can be called many things depending on the organisation; examples include “invitation to tender”, “request for quote”, “design brief”, “website brief”. However in essence they all do the same thing: they inform the potential service provider(s) of what the customer wants so that they can provide a quote or an estimate as required.

question mark over a blank briefOne of the most common concerns I come across working with both agencies and with end clients is the question around what should go into a brief. It is possibly one of the most important documents that is produced, as it sets out high level expectations and will inevitably be referred to further down the line; but it is often one of the weakest documents because of lack of understanding or knowledge of the people producing them at this point in the proceeding. When a brief doesn’t have enough (or the right) information then agencies and service providers find this frustrating because their quote will inevitably be wrong to some degree and a sacrifice on time or money is likely to have to be made at some point during the project. This isn’t good for anyone.

So, in summary, a good brief saves money and keeps good relationships! With this in mind, I have put together a checklist you can use to help ensure that the key information has been covered in your brief. This is not a suggested format, but rather a list of areas which should be covered within the document. The format and how this is interpreted will be different for every piece of work e.g. a brief for a new design for an e-newsletter doesn’t need to be as comprehensive as a brief for a new website, but the salient points remain the same.

Checklist of information to put in your brief

  1. Who are you? Include some background information on the organisation/group/company commissioning the work.
  2. What is the purpose? Give details of what are you trying to achieve and why are you looking for work to be done. By thinking about the purpose of what you are trying to achieve it is easier to break down what you need. This is an area I will go further into on a future blog.
  3. Who is your audience? It is important to think of all the potential types of audience for the concept: who is likely to use it, and who you want to target to use it; and if there are several types of users then it may be appropriate to prioritise them.
  4. Who are your content providers? Provide information on whether or not the content is likely to be static or change frequently, who is going to provide the content and if there is any authorisation process required before it can go live. This all helps ensure a fit for purpose solution that need not incur large ongoing maintenance costs.
  5. What types of content will your web site/application have? Intranets often are used as places where documents and templates are stored for employees e.g. HR forms; however external applications may be less about documents and more about words, video and/or sound.
  6. What support level do you require? Considerations here could be if a website needs to be hosted then do you need backups or a guarantee that the site will be up over 99.95% of time, or maybe you have a requirement for an application to be built for a time specific event and there is likely to be heavy usage during that time, in which case you may wish for extra support.
  7. Have you any branding/logo/legal requirements? These may be dictated by the source of funding e.g. a need to meet certain high accessibility standards, or there may be  corporate brand guidelines that need to be adhered to.
  8. What marketing and user interactive elements do you intend to have at launch/in future? This may not be applicable for all solutions however if you intend to capture user data, or if you are likely to link into Social Media applications then knowing this up front can save you alot of time and money.
  9. Are there any future requirements or technical constraints which should be considered? Considerations here could be the technical platform that your website is sitting on e.g. is it operating on Microsoft or Linux; or it could be that you know in the future you are going to do a large TV advertising campaign and therefore the application needs to be able to support an increase in visitors at that time.
  10. What information do you want to receive back from the companies tendering? If your organisation needs references, prices broken down by various elements, or would like to receive information back from companies in a particular format (word/presentation/hard copies) then informing them up front can save time and confusion later.

Finally: remember the brief produced should give enough information to potential providers that they can return a realistic quote and some potential solutions for your needs. However, the brief should not dictate design or solutions. By working on design and solutions as a collaborative process with the chosen provider (internal or external), you can make use of their expertise to find the best end result.